MARKETING

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Workforce Development Degree

Program Description:
This program is designed to provide students the opportunity to engage in a hands-on approach to marketing. Participants of this program learn the essentials of marketing, how to create professional sales presentations, develop advertising campaigns, write press releases, develop marketing websites, conduct market research and much more. This program is designed to prepare the student for successful employment in a marketing position. The marketing job market remains strong with high salary potential. Graduates of the program qualify for many marketing career opportunities including assistant buyer, customer service consultant, data analyst, event coordinator, marketing assistant, project manager, sales representative, web designer, graphic editor, and telemarketing representative. The program also allows for marketing internship opportunities.

Degree Awarded: Associate in Applied Science

 

For More Information Contact:
Business and Information Technology Division:
Southeast: (918) 595-7639

 

General Education Requirements Credit Hours: 18

 

Economics 3 hours
Select one course from the following:
ECON 1353 Personal Finance
ECON 2013 Principles of Macroeconomics

 

English 6 hours
*ENGL 1113 Composition I
and select one course from the following:
*ENGL 1213 Composition II
*ENGL 2343 Business Communication I

 

Mathematics 3 hours
Select one course from the following:
*MATH 1513 College Algebra
BUSN 1353 Business Mathematics

 

Social Science 6 hours
POLS 1113 American Federal Government
and select one course from the following:
HIST 1483 U.S. History 1492 to Civil War Era
HIST 1493 U.S. History Civil War Era to Present

 

Specialized Course Requirements Credit Hours: 42

 

Computer Information Systems 3 hours
Select 3 credit hours from any Computer Information Systems (CSYS/CSCI) courses.

 

Marketing 15 hours
MKTG 1313 Sales and Negotiations
MKTG 2343 Customer Service
MKTG 2363 Consumer Behavior
*MKTG 2393 Advertising and Promotion Management
MKTG 2423 Principles of Marketing

 

Recommended Electives 15 hours
*CSYS 1063 Digital Image Editing
*ECON 2023 Introduction to Microeconomics
MGMT 2123 Leadership Development
MGMT 2363 Principles of Management
MKTG 2993 Special Topics in Marketing

 

Select 9 hours from any of the following areas of emphasis:

 

General Marketing Emphasis
*ACCT 2213 Financial Accounting
*MKTG/CSYS 1393 Web Design & Marketing
MKTG 2433 Product Development

 

Web Design & Marketing Emphasis
*CSYS 1013 HTML and CSS
*MKTG/CSYS 1393 Web Design & Marketing
*MKTG/CSYS 1443 Electronic Commerce

 

Marketing Internship Emphasis
MKTG 1403 Marketing Internship I
MKTG 1423 Marketing Internship II
MKTG 1433 Marketing Internship III

 

Merchandising and Fashion Design Emphasis
MKTG 1333 Fashion Innovation and Marketing
*MKTG/CSYS 1393 Web Design & Marketing
MKTG 2433 Product Development

 

Total Credit Hours: 60
*Course has prerequisite (See course description section of catalog).

 

General education requirements can be found at: www.tulsacc.edu/gened.

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