BUILD UP 2.0: Market Sizing & Competition

Monday October 3, 2022 3:00 pm - 5:00 pm McKeon Center for Creativity Free and open to the public

If you've ever uttered the words "I do not have competitors" then you need this workshop to right-size your competitive ship. Learn how to build a market size and competitive analysis to help determine your launch markets, and key value propositions.

Startup school is now in session!

During this two-hour workshop, you will learn how to create a Total Available Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM), and how to use competitive analysis tools to increase your competitive intelligence.

This workshop will further break down:

Competitive intelligence overview and thinking
Market Sizing How-to
Competitive analysis tools

Learning Outcome: Create a TAM, SAM, SOM, or competitive grid.

You will leave this workshop prepared with a foundational knowledge of how to launch the right product in the market, at the right time.

Come join us for our tech-entrepreneur startup school program in-person or Zoom. This workshop is free and open to all excited to learn about launching a business or retracing their steps.

The mission of Build In Tulsa is to close the racial wealth gap in America by catalyzing the creation of multi-generational Black wealth through tech and entrepreneurship. Rooted in the legacy of Black Wall Street, Build in Tulsa is committed to providing opportunity for minority entrepreneurs who have historically been denied resources and funding.